Blog
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What's Your Plan for Content Marketing?
January 24, 2012
Nothing draws attention like good-quality content. Increasingly, marketers are finding that having a presence on Facebook and Twitter isn’t enough. The next step is to orchestrate outbound communications around the value of the information, instead of organizing it by channel.
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Where Are You At with Mobile?
December 07, 2011
Chances are, your company has a mobile marketing strategy, and for good reason. The adoption rate of new device types is staggering -- and there's nothing stopping users from using them to connect to your native site.
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Raising Content Quality
November 01, 2011
Closing the feedback loop between sales and marketing teams can result in better campaigns that include clear competitive differentiation and value propositions that reflect market realities.
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Preparing for the Dodd-Frank Act
October 26, 2011
New Wall Street reforms will put financial services companies on the hook for managing disclosure copy for their products and services aimed at the retail market.
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Applying Concepts of Mass Customization to Marketing Assets
October 19, 2011
See how you can use cutting-edge strategies from the manufacturing world to produce better marketing campaigns, efficiently. Using the latest IT tools, any company can produce marketing materials that have local relevance, without driving up costs.
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