Market globally and repurpose locally

Dont let distributed marketing equals disrupted marketing!

Local teams need to access marketing assets to customize them while following corporate marketing guidelines for marketing content, rules, rights, and usage. In return, headquarters shall centralize and make them available. 

WEDIA CrossMedia with its integrated DAMcentralizes your marketing assets, including centrally designed templates for print collateral, web pages, newsletters, advertisements and mobile content, and makes them available for field individuals to customize and deliver them to local markets.

For more information on this topic, please read WEDIA blog!

Strengthen brand compliance and message consistency across channels

Fed up with different graphic charters and messages across channels and regions!

Local field agents, branch offices, franchises need to adapt and repurpose marketing collaterals to cope with local market specificities.

Much of this is managed locally, without control of corporate marketing.

The result is message inconsistencies leading to a weakened brand value.

WEDIA Crossmedia helps your company control brand and message consistency while empowering your field individuals to easily customize marketing collateral.

For more information about this topic, please read WEDIA blog!

Increase marketing productivity and accelerate time-to-market

Why spending 17 days to produce an emailing that can be achieved in an hour?

Global 2000 companies spend over $600 billion annually to purchase marketing services, develop collateral, run campaigns and sponsor events.

Much of this is managed in an ad hoc and uncoordinated manner with e-mails, spreadsheets and other rudimentary tools.

The result is marketing inefficiencies, leading to increased costs, and time-to-market delays.

WEDIA Crossmedia marketing automation capabilities connect your staff and partners into an efficient and powerful marketing network.

For more information on this topic, please read WEDIA blog!

Orchestrate Marketing across print, web, and mobile channels

Why not taking advantage of the multiple touch points and making synergies between the different collateral of a multichannel campaigns?

Your are visible in newsletters, on the web, in social networks, but the touch points are not linked: what if you can redirect viewers to assets in other channels and get the most out of the investment?

WEDIA CrossMedia helps finding a complementary, synergistic approach to multichannel campaigns. You create collateral that provide clear guidance to a desired next step that will bring your prospect closer to a purchase decision.

For more information on this topic, please read WEDIA blog!